E-shopping orientation, trust and impulse buying in the online context : a study based on female members of Generation Z in India
Annie John, Jain Mathew and Sridevi Nair
| Year of publication: |
2024
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|---|---|
| Authors: | John, Annie ; Mathew, Jain ; Nair, Sridevi |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 21.2024, 1/2, p. 55-67
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| Subject: | e-retail | e-shopping orientation | impulsive buying behaviour | online shopping | trust | Online-Handel | Online retailing | Indien | India | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Emotion | Kaufmotiv | Consumer motivation | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.140449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066816