E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Year of publication: |
2014
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Authors: | Filieri, Raffaele ; McLeay, Fraser |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 1, p. 44-57
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Subject: | e-word-of-mouth | online reviews | elaboration likelihood model | information quality dimensions | information quantity | products ranking | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktqualität | Product quality | Informationswert | Information value | Informationsverhalten | Information behaviour | Social Web | Social web |
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