E-word of mouth : early predictor of audience engagement ; how pre-release "e-WOM" drives box-office outcomes of movies
Year of publication: |
2015
|
---|---|
Authors: | Craig, C. S. ; Greene, William H. ; Versaci, Anthony |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 1, p. 62-72
|
Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Filmwirtschaft | Film industry | Prognoseverfahren | Forecasting model |
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