Eat to the beat : musical incongruity resolution in restaurant advertising
Year of publication: |
2022
|
---|---|
Authors: | Abolhasani, Morteza ; Golrokhi, Zahra |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 5, p. 567-591
|
Subject: | attitude | incongruity resolution | music | purchase intention | Restaurant advertising | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Musik | Music | Werbung | Advertising | Werbewirkung | Advertising effects | Musikwirtschaft | Music industry |
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