eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Andreas Meier; Henrik Stormer
| Alternative title: | eBusiness and eCommerce |
|---|---|
| Year of publication: |
2008 ; 2. Aufl.
|
| Authors: | Meier, Andreas ; Stormer, Henrik |
| Publisher: |
Berlin : Springer |
| Subject: | Electronic Commerce | E-commerce | Betriebliche Wertschöpfung | Value creation | Prozessmanagement | Business process management | Beziehungsmarketing | Relationship marketing | Supply Chain Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | XIII, 280 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [265] - 278 |
| ISBN: | 3-540-85016-3 ; 978-3-540-85016-8 ; 978-3-540-85017-5 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003726728