"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Barbara Behre, Verolien Cauberghe
| Year of publication: |
2024
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|---|---|
| Authors: | Behre, Barbara ; Cauberghe, Verolien |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13032, p. 1-12
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| Subject: | brand attitude | brand values | environmental and social cues | fashion style | sustainable fashion | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Wahrnehmung | Perception | Markenartikel | Brand | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531629