Ecolabel persuasion effect across cultures : a comprehensive meta-analysis
Franklin Velasco, Omar S. Itani, and Paul Cajina
| Year of publication: |
2024
|
|---|---|
| Authors: | Velasco, Franklin ; Itani, Omar S. ; Cajina, Paul |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 6, p. 1190-1217
|
| Subject: | Cross-cultural | Cultural orientation | Ecolabels | Green products | Meta-analysis | Persuasion | Meta-Analyse | Umweltzeichen | Eco-label | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2023-0293 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202380