Economic value of sport

This thesis will determine what the variables of an Economic Value model for a sport are,whilst being grounded in academic theory, which contributes to national income or GrossDomestic Product. It also determines what the practical considerations are, both from atheoretical / academic and business / commercial perspective, to applying such a modelon a sporting code (for example cricket, soccer and rugby). Finally, using the latestavailable sport industry data, an attempt will be made to gather financial data per variablewith which to determine what a particular sport codes contribution is to South AfricasGross Domestic Product (GDP) for a particular year. Qualitative data was gathered usingsemi-structured face-to-face interviews with experts and senior business people fromcompanies that operate in the South African sport industry. A finalised model of EconomicValue of Sport is presented, and implications, uses and importance of utilising such amodel are also stated. Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. Please cite as follows: Chan, JC 2010, Economic value of sport, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04032011-131147/ > F11/97/ag