Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process
S. G. Li, Y. Q. Zhang, Z. X. Yu, F. Liu
| Year of publication: |
2021
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| Authors: | Li, S. G. ; Zhang, Y. Q. ; Yu, Z. X. ; Liu, F. |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 21.2021, 4, p. 1083-1112
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| Subject: | Perceived risk | Purchase decision process | Psychological threshold | Fine-grained joint model | ZINB-P model | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09401-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698545