Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Arvind Kumar
| Year of publication: |
2022
|
|---|---|
| Authors: | Kumar, Arvind |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 27.2022, 4, p. 480-507
|
| Subject: | consumer behaviour | fast moving consumer goods | FMCGs | the economically poor | Konsumentenverhalten | Consumer behaviour | Armut | Poverty | Konsumgüterindustrie | Consumer goods industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.122492 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252958