Ecosystem advantage: How to boost your success by harnessing the power of partners

Based on the observation of best practice and detailed case studies we observe thatcompanies have started to organise themselves in loosely coupled networks, similar to themediaeval ‘commons’, and which we call ecosystems. These are far less structured than jointventures, but have at the same time a lower level of transaction costs than pure marketsystems. These ecosystems seem to be better adapted to respond to the demand for complex,integrated solutions, rather than standardised products and services delivered in homogeneousvolume...