Editorial - 2 ALLIANCE SYMMETRIES - Managing Partnerships and Strategic Alliances: Raising the Odds of Success - Mitchell Koza, of Cranfield School of Management, and Arie Lewin, of Duke University, argue that symmetry in the strategies of allying partners raises the chances of success. A framework is developed which identifies three types of strategic alliances differing in five dimensions
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|Authors:||Koza, Mitchell; Lewin, Arie|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 18.2000, 2, p. 146-151
Koza, Mitchell, (2000)
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