Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Zeynep Arsel, Kirsi Eräranta and Johanna Moisander
| Alternative title: | Introduction : theorising gender and gendering theory in marketing and consumer research |
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| Year of publication: |
2015
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| Authors: | Arsel, Zeynep ; Eräranta, Kirsi ; Moisander, Johanna |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 15/16, p. 1553-1558
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| Subject: | Konsumentenverhalten | Consumer behaviour | Geschlechterforschung | Gender studies | Frauen | Women | Geschlecht | Gender | Marktforschung | Market research | Soziale Rolle | Social role |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407484