Editorial: JBR special issue on market shaping and innovation
Alternative title: | JBR special issue on market shaping and innovation |
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Year of publication: |
2021
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Authors: | Nenonen, Suvi ; Fehrer, Julia ; Brodie, Roderick J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 236-239
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Subject: | Innovation | Market driving | Market innovation | Market shaping | Marketing | Marketingmanagement | Marketing management |
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Market innovation : a literature review and new research directions
Sprong, Niels, (2021)
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Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria, (2023)
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S., (2023)
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Crowdfunding networks : structure, dynamics and critical capabilities
Fehrer, Julia, (2020)
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Editorial : JBR Special Issue on Market Shaping and Innovation
Nenonen, Suvi, (2021)
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Crowdfunding Networks : Structure, Dynamics and Critical Capabilities
Fehrer, Julia, (2021)
- More ...