Editorial: qualitative research in business marketing management
Alternative title: | Qualitative research in business marketing management |
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Year of publication: |
2021
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Authors: | Lindgreen, Adam ; Di Benedetto, C. Anthony ; Thornton, Sabrina C. ; Geersbro, Jens |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. A1-A9
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Subject: | Qualitative Methode | Qualitative method | Marketingmanagement | Marketing management | Betriebswirtschaftslehre | Business economics | Marktforschung | Market research | Marketing | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
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