Editorial: The language of marketplace rituals : implications for customer experience management
Cele C. Otnes; Behice Ece Ilhan; Atul Kulkarni
| Alternative title: | The language of marketplace rituals : implications for customer experience management |
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| Year of publication: |
2012
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| Authors: | Otnes, Cele ; Ilhan, Behice Ece ; Kulkarni, Atul |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 3, p. 367-383
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| Subject: | Event-Marketing | Event marketing | Virales Marketing | Viral marketing | Sprache | Language | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009622994