Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Yukti Sharma and Saravana Jaikumar
| Year of publication: |
2023
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|---|---|
| Authors: | Sharma, Yukti ; Jaikumar, Saravana |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 44-55
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| Subject: | 3Ps | 3Ps model | Marketplace intelligence | Marketplace metacognition | Marketplace social intelligence | Marketplace vulnerabilities | Subsistence marketplace | Konsumentenverhalten | Consumer behaviour | Subsistenzwirtschaft | Subsistence economy | Intelligenz | Intelligence | Marktforschung | Market research | Electronic Commerce | E-commerce | Kognition | Cognition | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2019-3454 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535991