Educational Content and Health Literacy Issues in Direct-to-Consumer Advertising of Pharmaceuticals
Year of publication: |
2011
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Authors: | Mackert, Michael ; Love, Brad |
Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 28.2011, 3 (1.7.), p. 205-219
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