Educing the referral power to tap potential customer segments : a study in Indian perspective
Mukul Arora, Kritika Nagdev and Raman Preet Singh, Anupama Rajesh
| Year of publication: |
2018
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|---|---|
| Authors: | Arora, Mukul ; Nagdev, Kritika ; Singh, Raman Preet ; Rajesh, Anupama |
| Published in: |
International journal of public sector performance management. - Genève : Inderscience Enterprises, ISSN 1741-1041, ZDB-ID 2422823-0. - Vol. 4.2018, 2, p. 133-145
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| Subject: | referral marketing | word of mouth | WOM | consumer behaviour | customer segmentation | online service provider | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Indien | India | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011957800