The effect of adding <scp>focal‐goal</scp> similar versus dissimilar attributes on convergence product purchase decision : The role of relational and <scp>item‐specific</scp> elaboration style
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Juyon ; Chu, Wujin |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 2 (16.11.), p. 296-309
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.2002 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808226