The effect of customer experience of trust and e-service quality on customer loyalty with customer satisfaction as a research mediation variable in Tokopedia e-commerce : a study case on new students in East Java
Nurfirda Sofia Silviana, Rofiaty, Astrid Puspaningrum
| Year of publication: |
2022
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|---|---|
| Authors: | Silviana, Nurfirda Sofia ; Rofiaty ; Puspaningrum, Astrid |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 6, p. 600-608
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| Subject: | E-service quality | e-trust | e-satisfaction | customer loyalty | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i6.1971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445121