Effect of ad-irrelevant distance cues on persuasiveness of message framing
Atul A. Kulkarni; Hong Yuan
| Year of publication: |
2015
|
|---|---|
| Authors: | Kulkarni, Atul A. ; Hong, Yuan |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 254-263
|
| Subject: | Prospect Theory | Prospect theory | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313246