Effect of augmented reality applications on attitude and behaviours of customers : cognitive and affective perspectives

Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, Morteza Ghobakhloo, Shahla Asadi and Erfan Babaee Tirkolaee

Year of publication:	2024
Authors:	Iranmanesh, Mohammad ; Senali, Madugoda Gunaratnege ; Foroughi, Behzad ; Ghobakhloo, Morteza ; Asadi, Shahla ; Tirkolaee, Erfan Babaee
Subject:	Augmented reality \| Behavioural intention \| Digital marketing \| Mobile shopping apps \| Online shopping \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Virtuelle Realität \| Virtual reality \| Online-Marketing \| Internet marketing \| Mobile Anwendung \| Mobile application \| Innovationsakzeptanz \| Innovation adoption \| Kundenzufriedenheit \| Customer satisfaction \| Verbrauchereinstellung \| Consumer attitudes

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/APJBA-07-2023-0292 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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