Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Year of publication: |
2022
|
---|---|
Authors: | Uhm, Jun-Phil ; Lee, Hyun-Woo ; Han, Jin Wook ; Kim, Dong-Kyu |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 1, p. 41-58
|
Subject: | Arousal theory | Background music | Hierarchy-of-effects model | QEEG | Sport advertisement | Werbung | Advertising | Musik | Music | Werbewirkung | Advertising effects | Frauen | Women | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour |
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