Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Jun-Phil Uhm and Hyun-Woo Lee and Jin-Wook Han and Dong-Kyu Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Uhm, Jun-Phil ; Lee, Hyun-Woo ; Han, Jin Wook ; Kim, Dong-Kyu |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 1, p. 41-58
|
| Subject: | Arousal theory | Background music | Hierarchy-of-effects model | QEEG | Sport advertisement | Musik | Music | Werbung | Advertising | Frauen | Women | Werbewirkung | Advertising effects | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-09-2020-0159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797835