Effect of consumer animosity on boycott campaigns in a cross-cultural context : does consumer affinity matter?
Year of publication: |
2022
|
---|---|
Authors: | Kim, Changju ; Yan, Xiuyan ; Kim, Jungkeun ; Terasaki, Shinichiro ; Furukawa, Hiroyasu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-11
|
Subject: | Boycott campaign | Economic sanctions | Animosity | Affinity | Theory of planned behavior | South Korea | Japan | Südkorea | Sanktion | Sanction | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Verbrauchereinstellung | Consumer attitudes |
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