Effect of crises on the healthcare marketing mix and customer satisfaction : evidence from the UAE during the COVID-19 pandemic
Nabeel Al Amiri, Gouher Ahmed, Khaled Al Qawasmeh, Haneen Afana
| Year of publication: |
2024
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|---|---|
| Authors: | Nabeel Al Amiri ; Ahmed, Gouher ; Al Qawasmeh, Khaled ; Afana, Haneen |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 11.2024, 5, p. 471-495
|
| Subject: | COVID-19 | crisis | customer satisfaction | healthcare | marketing mix | UAE | Vereinigte Arabische Emirate | United Arab Emirates | Kundenzufriedenheit | Customer satisfaction | Coronavirus | Marketingmanagement | Marketing management | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Dienstleistungsqualität | Service quality | Epidemie | Epidemic |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2024.140848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056751