Effect of experiential vs. cognitive involvement on consumer preferences : application to region of origin labeled food products
Year of publication: |
2013
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Authors: | Trigui, Imene Trabelsi ; Giraud, Georges |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 19.2013, 5, p. 376-386
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Subject: | experiential involvement | region of origin food labels | consumer preferences | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Lebensmittel | Food | Warenkennzeichnung | Product labelling |
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