Effect of manufacturer's innovation and retailer's promotion under trapezoidal demand with centralized and decentralized options
Nita H. Shah, Urmila Chaudhari, Mrudul Y. Jani
| Year of publication: |
2019
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|---|---|
| Authors: | Shah, Nita H. ; Chaudhari, Urmila ; Jani, Mrudul Y. |
| Published in: |
Top : transactions in operations research. - [Berlin] : Springer, ISSN 1134-5764, ZDB-ID 1205918-3. - Vol. 27.2019, 1, p. 55-69
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| Subject: | Innovation | Promotional tool | Constant deterioration | Centralized and decentralized options | Theorie | Theory | Dezentralisierung | Decentralization | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11750-018-0492-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012063757