Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention
Chin-Lung Hsu, Judy Chuan-Chuan Lin
| Year of publication: |
July 2016
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|---|---|
| Authors: | Hsu, Chin-Lung ; Lin, Judy Chuan-Chuan |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 108.2016, p. 42-53
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| Subject: | Mobile app | In-app purchases | Perceived value | Social influences | Stickiness | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.04.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610577