Effect of personalization on the perceived usefulness of online customer services : a dual-core theory
Ting-Peng Liang; Hsin-Yi Chen; Timon Du; Efraim Turban; Yuwen Li
| Year of publication: |
2012
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|---|---|
| Authors: | Liang, Ting-peng ; Chen, Hsin-yi ; Du, Timon ; Turban, Efraim ; Li, Yuwen |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 13.2012, 4, p. 275-288
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117534