Effect of preroll ad choice on brand attitude and attitude toward the viewing experience
Joshua Newton, Fiona Joy Newton, Jimmy Wong, and Yelena Tsarenko
| Year of publication: |
2025
|
|---|---|
| Authors: | Newton, Joshua ; Newton, Fiona Joy ; Wong, Jimmy ; Tsarenko, Yelena |
| Subject: | Brand attitude | Choice | Empowerment | Pre-roll ads | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Werbewirkung | Advertising effects | Experiment | Meinung | Opinion | Markenimage | Brand image | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0191 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396317