Effect of price and brand on common platform appliance failure
Nathan Baker, M. Affan Badar
| Year of publication: |
December 2015
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|---|---|
| Authors: | Baker, Nathan ; Badar, M. Affan |
| Published in: |
Asia-Pacific journal of management research and innovation : APJMRI. - Los Angeles [u.a.] : Sage, ISSN 2319-510X, ZDB-ID 2838029-0. - Vol. 11.2015, 4, p. 296-304
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| Subject: | Quality | warranty | appliance | common platform | reliability | perception | brand management | consumer goods | marketing | price | Markenführung | Brand management | Produktqualität | Product quality | Markenartikel | Brand | Konsumgüter | Consumer goods | Preismanagement | Pricing strategy | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2319510X15602977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446577