Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
Year of publication: |
2015
|
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Authors: | Akaichi, Faical ; Nayga, Rodolfo M. ; Gil, José María |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 31.2015, 1, p. 14-32
|
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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