Effect of price discount frames and levels on consumers' perceptions in low-end service industries
Khaldoon Nusair; Hae Jin Yoon; Sandra Naipaul and H. G. Parsa
| Year of publication: |
2010
|
|---|---|
| Authors: | Nusair, Khaldoon ; Yoon, Hae Jin ; Naipaul, Sandra ; Parsa, H. G. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 22.2010, 6, p. 814-835
|
| Subject: | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008749357