Effect of price information and promotion on click-through rates for Internet banners
Mohamed Saber Chtourou; Jean Louis Chandon; Monique Zollinger
| Year of publication: |
2002
|
|---|---|
| Authors: | Chtourou, Mohamed Saber ; Chandon, Jean Louis ; Zollinger, Monique |
| Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 23-40
|
| Subject: | Internet | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002403313