Effect of Price Information and Promotion on Click-Through Rates for Internet Banners
| Year of publication: |
2001
|
|---|---|
| Authors: | Chtourou, Mohamed Saber ; Chandon, Jean Louis ; Zollinger, Monique |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2001, 2, p. 23-40
|