Effect of store brand introduction on channel price leadership : an empirical investigation
Hwan Chung, Eunkyu Lee
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Chung, Hwan ; Lee, Eunkyu |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 1, p. 21-32
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| Subject: | Distribution channels | Price leadership | Store brands | Time series | Retail pricing | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Markenartikel | Brand | Preisführer | Einzelhandel | Retail trade | Theorie | Theory | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011833431