Effect of value co-creation on customer satisfaction : the mediating role of brand equity
Oscar Luis González-Mansilla, Antoni Serra-Cantallops, and Gloria Berenguer-Contrí
| Year of publication: |
2023
|
|---|---|
| Authors: | González-Mansilla, Oscar Luis ; Serra Cantallops, Antoni ; Berenguer Contrí, Gloria |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 2, p. 242-263
|
| Subject: | brand equity | customer satisfaction | hospitality | Value co-creation | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Krankenhaus | Hospital | Kundenwert | Customer value | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2164394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013545839