Effect of performance expectancy and effort expectancy on the mobile commerce adoption intention through personal innovativeness among Pakistani consumers
Year of publication: |
2018
|
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Authors: | Sair, Shrafat Ali ; Danish, Rizwan Qaisar |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 12.2018, 2, p. 501-520
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Subject: | M-commerce | performance expectancy | effort expectancy | personal innovativeness | behavioral intentions | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Erwartungsbildung | Expectation formation | Innovation | Innovationsakzeptanz | Innovation adoption |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Richtiger Name des zweiten Verfassers: Rizwan Qaisar Danish |
Other identifiers: | hdl:10419/188355 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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