Effective data storytelling : how to drive change with data, narrative and visuals

Intro -- Effective Data Storytelling -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1 Introduction to Driving Change through Insight -- Why Change Is Important -- Everyone Becomes an Analyst -- Data Literacy Is Essential in Today's Data Economy -- What Is an Insight? -- Effective Communication Turns Insights into Actions -- Data-driven Change Isn't Easy -- Strive to Communicate, Not Just Inform -- Telling the Story of Your Data -- References -- Chapter 2 Why Tell Stories with Data? -- Humans Are Storytelling Creatures -- Stories Beat Statistics -- Three Essential Elements of Data Stories -- Driving Action with Data Stories -- Why Your Insights Need Narrative and Visuals -- References -- Chapter 3 The Psychology of Data Storytelling -- Most Decisions Are Not Based on Logic -- How We React to Facts -- How We React to Stories -- Data Stories Bridge Logic and Emotion -- What Could Semmelweis Have Done Differently? -- References -- Chapter 4 The Anatomy of a Data Story -- The Six Essential Elements of a Data Story -- Element 1: Data Foundation -- Element 2: Main Point -- Element 3: Explanatory Focus -- Element 4: Linear Sequence -- Element 5: Dramatic Elements -- Element 6: Visual Anchors -- Data Stories Come in All Shapes and Sizes -- Every Data Story Needs a Storyteller -- Know Your Audience before Telling Your Story -- When It Makes Sense to Craft Data Stories and When It Doesn't -- References -- Chapter 5 Data: The Foundation of Your Data Story -- Examine the Building Blocks of Your Data Stories -- Relevance -- Trustworthiness -- Every Data Story Needs a Central Insight -- Do You Have an Actionable Insight? -- The Analysis Process: Exploration to Explanation -- Data Forgery #1: The Data Cut -- Data Forgery #2: The Data Cameo -- Data Forgery #3: The Data Decoration -- Analyzing and Communicating Data Demands Discipline.