Effective frequency estimates in local media planning practice
Year of publication: |
2012
|
---|---|
Authors: | Makienko, Igor |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 1, p. 57-65
|
Subject: | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Regionaler Rundfunk | Regional broadcast | Erfolgsfaktor | Success factor |
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