Effective frequency estimates in local media planning practice
Igor Makienko
| Year of publication: |
2012
|
|---|---|
| Authors: | Makienko, Igor |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 1, p. 57-65
|
| Subject: | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Regionaler Rundfunk | Regional broadcast | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550811