Effective implementation of predictive sales analytics
Johannes Habel, Sascha Alavi, and Nicolas Heinitz
| Year of publication: |
2024
|
|---|---|
| Authors: | Habel, Johannes ; Alavi, Sascha ; Heinitz, Nicolas |
| Subject: | predictive analytics | customer churn | sales management | personal selling | causal forest | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Verkaufspersonal | Salespeople |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221151039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168361