Effective use of marketing technology in Eastern Europe : Web analytics, social media, customer analytics, digital campaigns and mobile applications
Alternative title: | Uso eficaz de la tecnología de marketing en Europa del Este |
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Year of publication: |
December 2015
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Authors: | Jayaram, Dureen ; Manrai, Ajay K. ; Manrai, Lalita A. |
Subject: | Three speed Eastern Europe | Slovakia | Bulgaria | Albania | Iditarod Race | Sled Dog Model | Market characteristics | Marketing technologies | Social Web | Social web | Osteuropa | Eastern Europe | Bulgarien | Slowakei | Albanien | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Marketing | Webanalyse | Web analytics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in spanischer Sprache |
Other identifiers: | 10.1016/j.jefas.2015.07.001 [DOI] hdl:10419/179767 [Handle] |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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