Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Year of publication: |
2022
|
---|---|
Authors: | Jayawardena, Nirma Sadamali ; Ross, Mitchell ; Quach, Sara ; Behl, Abhishek ; Gupta, Manish ; Le Dang Lang |
Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 5, Art.-No. 70, p. 1-25
|
Subject: | Engagement Strategies | Gamification | Information Systems | Online Brand Engagement | Online Education | Online Platforms | Systematic Literature Review | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | E-Learning | E-learning | Digitale Plattform | Digital platform |
-
The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati, (2022)
-
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett, (2018)
-
Product ranking in the presence of social learning
Maglaras, Costis, (2023)
- More ...
-
Gamification and neuromarketing : a unified approach for improving user experience
Behl, Abhishek, (2024)
-
Jayawardena, Nirma Sadamali, (2023)
-
Jayawardena, Nirma Sadamali, (2023)
- More ...