Effective project and change sponsorship : getting the most from your strategic investments

"Effective Project and Change Sponsorship addresses the challenges that organizations face surrounding the sponsorship of projects and change initiatives. This long overdue book provides techniques, remedies, and approaches to improve the way these initiatives are sponsored, led, and executed to ensure context, alignment, and a focus on value creation. Readers will learn key concepts about specific aspects of project sponsorship, including overcoming the most common and challenging project-related obstacles, connecting the key elements of project and change management, and advanced techniques to effectively engage stakeholders and manage their expectations"--