Effective resource allocation in PR and IR - linking the output and impact of corporate communications
Year of publication: |
[2017]
|
---|---|
Authors: | Kovarova-Simecek, Monika |
Published in: |
Conference proceedings trends in business communication 2016. - Wiesbaden : Springer Gabler, ISBN 978-3-658-17253-4. - 2017, p. 33-47
|
Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Allokation | Allocation | SWOT-Analyse | SWOT analysis | Österreich | Austria |
-
Prexl, Anja, (2010)
-
Jahrbuch der Unternehmenskommunikation
(2018)
-
Kriterien erfolgreicher Kommunikationspolitik im öffentlichen Personennahverkehr
Stötzer, Sandra, (2006)
- More ...
-
Innovationscontrolling : Herausforderungenund Konzepte (Teil 1)
Kovarova-Simecek, Monika, (2015)
-
Innovationscontrolling (Teil 2) : Instrumente des Innovationscontrollings
Kovarova-Simecek, Monika, (2015)
-
Reporting to machines - reporting trends and XBRL diffusion among Austrian listed companies
Kovarova-Simecek, Monika, (2017)
- More ...