Effective restaurant rating scale development and a mystery shopper evaluation approach
Chih-Hsing Liu; Ching-Shu Su; Bernard Gan; Sheng-Fang Chou
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Chih-hsing ; Su, Ching-shu ; Gan, Bernard ; Chou, Sheng-Fang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 43.2014, p. 53-64
|
| Subject: | Restaurant | Restaurant rating | Mystery shopper | Service quality | Scale development | Dienstleistungsqualität | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010427933