Effective web management for B2C E-commerce in India
Neha Jain, Vandana Ahuja and Yajulu Medury
| Year of publication: |
January 2013
|
|---|---|
| Authors: | Jain, Neha ; Ahuja, Vandana ; Medury, Yajulu |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 12.2013, 1, p. 65-78
|
| Subject: | Ecommerce | Emarketing | Websites | Consumer Behavior | B2C | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Indien | India | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770660